Choosing a Postcard Printing Company

written by: Robert Johnston; article published: year 2008, month 11;

In: Root » Business » Advertising

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Postcard printing is a very common tool for advertising and promotions. When your company is ready to begin using this effective marketing tool, make sure you choose a postcard printing company that will best suit your needs. But how can you know who to trust? Here are a few items you can look at to give yourself an idea of whether or not a company can handle your custom postcard job:

1. Experience – how long has the company been around? You can typically find this information on the company web site or by making a quick phone call. The main concern you should have is if the company has just started doing business in the last six months to a year.

2. Printing options – can the company handle both offset printing and digital printing? Depending on your needs, offset printing is best suited to very large print jobs. Digital printing is better for short runs of postcards. Both offer pricing and quality advantages.

3. Design options –can you design or upload your design via the company’s web site? This is useful for both getting a quote from the company as well as troubleshooting any design concerns.

4. Proofing – will the company send you a proof? Proofs are important for making sure that the colors translate from the computer monitor to the postcard printing company's printing presses, as well as making sure that everything is where it should be on the postcard.

5. Mailing options – can the company mail the postcard on your behalf? This can be useful as both a time saver and a money saver. Instead of having the postcards shipped to you, packaged by your staff, and then mailed to the customer, you can let the postcard printing company handle this step. You might be surprised to learn that this can save you money.

6. Pricing – are the prices offered by the postcard printing company competitive? Postcard printing is somewhat standardized. Make sure the company’s prices are comparable to other firms offering the same level of service.

Visit these sites for more information a postcard printing company that offers custom postcard and postcard printing

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