Company Logo Design: An Important Feature of Your Brand Identity

There is no shadow of a doubt that construction of a brand image is very important for a corporate identity, but unfortunately the value of logo design is not being taken seriously by many people. Displaying your marketing maneuvers again and again may become boring to you, but it is not so for your clients, as the more you repeat your message along with your company logo design, the more your brand will be better known in the marketplace. There is a lot that a good logo design company can do to help you get your business a prominent place in the market and draw more customers.

Logos have the ability to inspire confidence, trust, admiration and loyalty. The Logo is the 'keystone' to a successful brand and therefore must be well thought about and planned. In our world of ever growing visual stimuli, a logo can be used to represent pretty much any modern entity. Logos to inspire confidence share these key elements:

1. Easily recognizable and relevant to its cause, entity or sector. Invariably a strong logo will instantly tell the viewer its purpose and meaning. Many modern day logos such as the Nike tick or the BMW propeller are instantly recognized without the company name attached.

2. Bring about past and present associations of power and presence. Many logos will use well known images or icons of past times to re-affirm and strengthen its modern day meaning. A logo using a flag or city symbol within its logo will instantly be associated and will add weight to the logos interpretation.

3. Simplicity and Clarity, the most successful logos tend to be the most simple. These logos are to be seen everywhere today. The apple logo is a clear example of this in action for over 30 years or the Shell logo which has remained pretty much the same throughout the 1900's.

4. Complementary colors, although generally no more than 3 colors. Colors have the power to summon emotions within us. Red for danger or excitement. Green, a color associated with nature and healing. In regards to a strong color for a logo to inspire confidence it would have to be blue. Blue is a stable and dependable color. As with the sky and seas that are always constant. Blue inspires confidence, commitment and a sense of calm.

5. Use of Natural shapes and curves. I make reference to the Fibonacci sequence that can be seen throughout the natural world and as Da Vinci believed could be used to paint the perfect picture. The golden ratio can be seen within the famous Fibonacci spiral.

A well thought out combination of these elements hold the key to creating a logo its user can engage with, feel part of and ultimately inspire confidence. Logos are key to designing brand identity.

Written by Rob Playford, Sheffield Web Branding providing logos to inspire confidence, website designs and Search Engine Optimisation for all types of business.